Você pode utilizar essas variáveis em qualquer arquivo .TPL do seu tema.
Variáveis das informações da loja
{$shop.name} -> Nome da loja
{$shop.email} -> E-mail da loja
{$shop.logo} -> Caminho da imagem do logotipo da loja
{$shop.favicon} -> Caminho do ícone da loja
{$shop.address.address1} -> Rua da loja
{$shop.address.address2} -> Bairro da loja
{$shop.address.postcode} -> CEP da loja
{$shop.address.city} -> Cidade da loja
{$shop.address.state} -> Estado da loja
{$shop.address.country} -> País da loja
{$shop.phone} -> Telefone da loja
{$shop.fax} -> Fax da loja
Variáveis de informações dos clientes
{$customer.firstname} -> Nome do cliente
{$customer.lastname} -> Sobrenome do cliente
{$customer.email} -> E-mail do cliente
{$customer.birthday} -> Data de Aniversário do cliente no PrestaShop 1.7
{$customer.newsletter} -> Inscrição da newsletter (1 inscrito / 0 não inscrito)
{$customer.newsletter_date_add} -> Data de inscrição da newsletter
{$customer.ip_registration_newsletter} -> IP do cliente registrado na newsletter
{$customer.optin} -> Clientes que autorizam marketing de parceiros da loja
{$customer.date_add} -> Data de criação do cadastro do cliente
{$customer.date_upd} -> Data de atualização do cadastro do cliente
{$customer.id} -> ID do cliente
{$customer.id_default_group} -> Grupo padrão do cliente
{$customer.is_logged} -> Cliente está logado
{$customer.gender.name[$customer.gender.id]} -> Nome do título do cliente (Sr. / Sra.)
Variáveis dos endereços dos clientes
{$customer.addresses[id].city} -> Client city of address ‘X’ that has partner. (Address ID, because a client can theoretically have multiple addresses)
{$customer.addresses[id].alias} -> Address alias
{$customer.addresses[id].firstname} -> Addressholder last name
{$customer.addresses[id].lastname} -> Name of address holder
{$customer.addresses[id].company} -> Company name of address holder
{$customer.addresses[id].address1} -> Address 1
{$customer.addresses[id].address2} -> Address 2
{$customer.addresses[id].postcode} -> Mailing address
{$customer.addresses[id].id_state} -> Address Province ID
{$customer.addresses[id].state} -> Province address
{$customer.addresses[id].state_iso} -> ISO address province code
{$customer.addresses[id].id_country} -> Country address ID
{$customer.addresses[id].country} -> Country of address
{$customer.addresses[id].country_iso} -> ISO country address code
{$customer.addresses[id].phone} -> Address phone
{$customer.addresses[id].phone_mobile} -> Mobile phone address
{$customer.addresses[id].dni} -> Address ID
{$customer.addresses[id].vat_number} -> Customer VAT number
{$customer.addresses[id].formatted} -> Client formatted address
Variáveis das páginas do CMS
{$urls.pages.address} -> Url from the “My Address” section
{$urls.pages.addresses} -> Url from the “My addresses” section
{$urls.pages.authentication} -> Url section of the authentication page
{$urls.pages.cart} -> Cart section url (order summary)
{$urls.pages.category} -> Url section of categories
{$urls.pages.cms} -> Url of the content section
{$urls.pages.contact} – > Url section of the contact form
{$urls.pages.discount} -> Url of the discount voucher section
{$urls.pages.guest_tracking} -> Tracking url for unregistered clients
{$urls.pages.history} -> Url from the order history section
{$urls.pages.identity} -> Url of the section “Personal data”
{$urls.pages.index} -> Page url
{$urls.pages.my_account} -> Url section of my account
{$urls.pages.order_confirmation} -> Url section of the order confirmation page.
{$urls.pages.order_follow} – > Url in the “Order Tracking”
{$urls.pages.order}
{$urls.pages.order_return}
{$urls.pages.order_slip}
{$urls.pages.pagenotfound} -> Url of section “404 (Page not found)”
{$urls.pages.password} -> Url of the section “Recover Password”
{$urls.pages.pdf_invoice} ->
{$urls.pages.pdf_order_return}
{$urls.pages.pdf_order_slip}
{$urls.pages.prices_drop} -> Url section we lowered prices / products discount / discounts
{$urls.pages.product} -> Product tab url
{$urls.pages.search} -> Url of the searcher section
{$urls.pages.sitemap} -> Site Map section url
{$urls.pages.stores} -> Url of the section “Shops / Our stores”
{$urls.pages.supplier} -> Url from the providers section
{$urls.pages.register} -> Url log page
{$urls.pages.order_login}
{$urls.theme_assets} -> Url of the “assets” directory of the template / themes / template / assets /
{$urls.actions.logout} -> Url to close section in the store
Variáveis de URL (links)
{$urls.base_url} -> Store address
{$urls.current_url} -> Current address (url) where we are
{$urls.shop_domain_url} -> Store domain
{$urls.img_ps_url} -> Image root directory url
{$urls.img_cat_url} -> Url directory of images of the categories
{$urls.img_lang_url} -> Url of the language images directory
{$urls.img_prod_url} -> Url of the product images directory
{$urls.img_manu_url} -> Url directory of manufacturers images
{$urls.img_sup_url} -> Url of the providers directory
{$urls.img_ship_url} -> Url directory of images of carriers
{$urls.img_store_url}
{$urls.img_url} -> Url of the image directory of the template
{$urls.css_url} -> Template URL directory url
{$urls.js_url} -> Template JS directory url
{$urls.pic_url} -> Url file directory uploaded
Variáveis de moeda
{$currency.name} -> Nome da moeda ativa
{$currency.iso_code} -> Código ISO da linguagem ativa
{$currency.sign} -> Simbolo da moeda ativa
{$currency.iso_code_num} -> Número do Código ISO da linguagem ativa
Variáveis de linguagem
{$language.name} -> Nome da linguagem ativa
{$language.iso_code} -> Código ISO da linguagem ativa
{$language.language_code} -> Código da linguagem ativa (br para Brasil, fr para França e etc)
{$language.is_rtl} -> (1 -> ativo / 0 -> desativado (para quando a linguagem for escrita da direita para a esquerda)
{$language.format_lite} e {$ language.format_full} -> Simula o formato da data e da data + hora
{$language.id} -> ID da linguagem ativa
